About Forbeslux

About Forbeslux

About Us Forbeslux


Forbes Lux Group AG is a joint venture between Lux International AG and Eureka Forbes Limited. Forbes Lux Group AG is based out of Switzerland with its head quarter in Zug.Forbes Lux Group is all about building healthy relationships.

With water purifiers, vacuum cleaners, air purifiers, steam cleaners and more, Forbes Lux Group offers innovations for a healthier, happier life at home to people across the world. We, at Lux International AG and Eureka Forbes, share a common goal. Of understanding the consumers, bringing to them high quality solutions and, above all,developing relationships. In our business, our employees, sales partners and our loyal customers are our brand. Our vision is that together,
we will make Forbes Lux Group a truly global company, creating healthy homes and happy futures for families around the world. For Life.


We improve the quality of life of a growing number of people around the world, through innovative solutions for clean air, pure water and a better indoor environment.


  • To build enduring relationships with customers around the world.
  • To constantly develop innovative products of the highest quality standards that meet their ever-evolving needs for a healthy home.
  • To offer superior customer service and ensure healthy homes for lifetime.
  • To be an equal opportunity organization that welcomes all genders, ages, religions and races to join our corporate family to earn and learn with pride and have fun.
  • To be a trusted, socially responsible and innovative global leader in the direct sales industry with the ambition to be the best.
  • To constantly reach out to families in their homes across the globe, creating a market leadership as their preferred healthy home company.


  • Integrity and highest ethical standards.
  • Mutual respect and trust in our working interpersonal relationships.
  • Open and consistent communication.
  • Respect for diverse cultures and ideas.
  • Innovation and encouragement to challenge the status quo.
  • Continuous improvement, development and learning in all we do.
  • Teamwork and meeting our commitments.
  • Performance with recognition for results.